PLAYER OF THE MATCH® We’re a new community sports brand that's changing the game.

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To connect with the world as a meaningful family-focused brand, inspiring the future generation of sports stars, to live a more purposeful life, on and off the pitch.

Our Theory of Change.

We are obsessed in building a sporting brand that celebrates diversity, equality and inclusion.

  • Create content and products that support our mission
  • We act fairly, responsibly and with purpose
  • Only license our brand to partners that share our mission and values

We strive to provide meaningful stories that will spark inspiration and ambition in our audience. Our mission is dedicated to igniting imaginations, inspiring progress, and creating a lasting impact on the world around us!

  • Be the best you, you can be
  • There are no shortcuts to excellence
  • Celebrate family values

That's our Brand Promise.

We are delighted to have strategic shareholders and partners, who share our vision, with expertise across sport, entertainment and purpose.

Do you love football? We do too! And that’s why we created PLAYER OF THE MATCH®, the first-ever official awards in football to be a purpose-driven Digital Collectables project supporting player charities, equality, diversity and inclusion.

Each award is unique, just like each match is unique. You can own a piece of history for each match, and pay it forward simultaneously with every Digital Collectable award traded going towards making a positive impact in the football world, supporting player charities and Common Goal. It doesn’t get much better than that!

  • Official PLAYER OF THE MATCH® Digital Collectable Awards.

  • Kicking off with Premier League, Women’s Super League, Official PLAYER OF THE MATCH® Collections

  • Available to the public from Summer 2023

Our products and services are designed to connect people with sports in a meaningful way. Whether you’re a fan, an athlete or just like to watch games on TV, we have something for you. Our goal is to make sport more inclusive and accessible for everyone.





Trademark Ownership.

00002295936, 00902805232, 00902805513, 002805232, 002805513

00003641699, 018597544